Most brands are eager to tell their story. But they often forget to prime their audience before diving into the narrative. Like the foreword of a book gives context to frame and introduce the work, strategic content marketing provides insight into your company and what it’s all about—before pushing hard sells or lofty brand promises.
Content is the foreword to your brand story.
How It Works
1. We get to know you through brand exploration.
An effective message strategy begins with identifying goals, target audiences, and brand standards. We learn your brand as well as a new in-house hire would. The deeper we dive together, the more we’ll discover what your content should say about you.
2. We build your content strategy and execute deliverables.
When it comes to content strategy, the solution is not one-size-fits-all. We develop a customized content mix that supports your marketing goals and engages your target audience(s).
3. You provide ongoing feedback and collaborative edits.
Our team might be steering this ship, but you’re still a critical part of driving successful content strategy and content creation. Your constructive feedback ensures that our writing hits the mark. As a rule, our lines of communication stay open throughout the entire writing process and regular check-ins ensure that we stay on track.
4. We analyze and adjust as we go, guided by big-picture marketing goals established in Step 1.
We operate in a rapidly evolving industry. Algorithms, trends, and the zeitgeist matter. That means your goals may not change, but occasional adjustments to your approach might be necessary. With that in mind, we’ll review your content regularly to determine whether changes are needed in messaging, tone, and strategy.